MY PORTFOLIO
Hello, I'm Rachel.
I grow audiences, demand,
and revenue through content, social, and performance-driven marketing.
Let's take a look together...
At a glance
5+
3 years in tech + 2.5 years
in digital marketing
₪90M+
160K+
Organic followers
grown from scratch
In real estate investments
sales personally made
through marketing funnels
About Me
Marketing and social media strategist with hands-on experience growing organic social accounts from scratch, managing creatives, and driving real results. I am a passionate writer, highly autonomous, and comfortable owning social end-to-end in diverse industries.
EXPERIENCE HIGHLIGHTS
DIGITAL MARKETING MANAGER &
SOCIAL MEDIA MARKETING
Grew an Instagram account from 300 to 150,000 followers organically through content strategy, trend analysis, and consistent execution.
Led ideation, filming, editing, and narrative framing of high-performing short-form content
Scaled a cooking focused creator account to 11,000 followers within one year. Led content direction, posting strategy, and format experimentation, with a focus on reach and community building.
Real Estate Marketing
Made over ₪90M in real estate investment sales through targeted digital marketing and lead generation. Collaborated closely with sales teams and supported transactions until closed.
Tech Media
Education
REICHMAN UNIVERSITY
3 years as a content editor within a high-growth digital media company, contributing to audience growth, content strategy, and performance optimization. Wrote original copy and collaborated with media buying teams to align editorial output with paid campaigns and engagement goals.
Trained in building and executing end-to-end marketing plans, analyzing performance, and translating business goals into scalable acquisition and brand initiatives.
My Writing Samples
Key
Capabilities
Marketing management & campaign ownership
Organic social growth (Instagram, Tik-Tok, Linked-in, META, short-form video, long-form video)
AI creation & ideation
Content strategy & execution
Reels editing & creative direction
SEO & SEM fundamentals
Market & audience research
Client communication & consulting
Ad Samples
Stop scrolling. Start slurping.
Version 1.0 is here. We've optimized the broth, upgraded the noodles, and deleted the dishes. Now just add water.
Sample Ad
Product Launch
Sample AI-assisted landing page
Branding sample for a privacy-first crypto wallet, showcasing automated design elements and modern Web3 UX principles.
Sample Ad Set
Alibaba Cloud
(Singapore Market)
This is a sample base for a digital ad creative system designed for Alibaba Cloud’s Singapore office, showcasing the company’s core cloud offerings: infrastructure, data intelligence, and security & compliance.
This is a modular ad concept that can be used as a base for digital campaigns across display, social, and landing page placements.
Sample
Landing Page
(META campaign)
My advertising campaigns focused on lead generation and revenue growth, overseeing everything from audience targeting and creative direction to performance optimization.
6 Million Views
pitched and edited by me
for @That_Semite
Projects Landing Page
META ad campaign
for HAGAG Group
​
230K Views
filmed and edited by me
for @oriscooking
​