MY PORTFOLIO
Hello, I'm Rachel.
I help brands grow audiences, demand, and revenue through content, social, and performance-driven marketing.
Let's take a look together...
At a glance
3+
Years in tech
& digital media
$20M+
160K+
Organic followers
grown from scratch
In real estate investments
sales personally made
through marketing
About Me
Marketing and social media strategist with hands-on experience growing organic social accounts from scratch, managing creatives, and driving real results. I am a passionate writer, highly autonomous, and comfortable owning social end-to-end in diverse industries.
EXPERIENCE
SOCIAL MEDIA MARKETING
Grew an Instagram account from 300 to 150,000 followers organically through content strategy, trend analysis, and consistent execution. I focused on reels growth, audience behavior and testing to drive sustained engagement.
Scaled a cooking focused creator account to 11,000 followers within one year. Led content direction, posting strategy, and format experimentation, with a focus on reach and community building.
Real Estate Marketing
Supported over $20M in real estate investment sales through targeted digital marketing and lead generation. Collaborated closely with sales teams and supported transactions until closed.
Tech Media
3+ years as a content editor within a high-growth digital media company, contributing to audience growth, content strategy, and performance optimization. Collaborated with media buying teams to align editorial output with paid campaigns and engagement goals.
Key
Capabilities
Marketing management & campaign ownership
Organic social growth (Instagram, Tik-Tok, Linked-in, META, short-form video, long-form video)
AI creation & ideation
Content strategy & execution
Reels editing & creative direction
SEO & SEM fundamentals
Market & audience research
Client communication & consulting